Starian secures R$640 million from General Atlantic to scale vertical SaaS

Florianópolis, August 23, 2025

News Summary

Starian announced a R$640 million investment from General Atlantic to accelerate growth, fund acquisitions and expand product offerings after its carve-out from Softplan. The capital will support organic expansion, targeted M&A and deeper customer integrations across core verticals — construction (Sienge), legal intelligence (Projuris) and operational efficiency (Checklist Fácil, Runrun.it). Starian reports more than 16,000 clients and over 1,500 employees and aims to broaden regional support and enter new private-sector verticals. A Share Purchase Agreement has been signed; closing is subject to customary regulatory approvals and other standard conditions.

Starian secures R$640 million from global investor after carve-out from Softplan

Florianópolis, August 22, 2025 — Starian, a newly independent multi-vertical software company carved out from Softplan in June 2025, announced it has secured R$640 million (stated as over US$115 million) in strategic funding from General Atlantic, a leading global investor. The capital will be used to speed growth, pursue acquisitions and expand products and vertical reach across Brazil’s private sector.

Key details up front

The transaction follows Starian’s launch as a stand-alone company after the split from Softplan, which will continue to operate focused on the public sector. Starian now manages the private-sector software businesses that were part of Softplan and operates with more than 1,500 employees and an initial client base exceeding 16,000 customers. A Share Purchase Agreement has been signed, and the closing remains subject to customary regulatory approvals and other market conditions.

Why the funding matters

The funding package is designed to support both organic expansion and accretive M&A. Starian plans to use the capital to strengthen product portfolios, deepen specialist capabilities inside its existing verticals, and explore new industry verticals where software penetration is still low. The company said its vertical SaaS approach is backed by more than three decades of work serving the private market and aims to solidify leadership in its core businesses.

What Starian does now

Starian describes itself as a multi-vertical software provider that builds specialized software ecosystems to deliver end-to-end Software-as-a-Service (SaaS) solutions for private-sector companies across Brazil. Its three core verticals are:

• Construction, centered on the Sienge Ecosystem;
• Legal Intelligence, led by the Projuris brand;
• Operational Efficiency, supported by Checklist Fácil and Runrun.it.

Market position and edge

Starian operates in sectors that are often fragmented and underpenetrated, where many businesses are still early in their digital journeys. The company highlights strengths such as broad functional coverage, localized customer support, deep workflow integrations, and the ability to address Brazil’s complex regulatory and compliance needs. These capabilities are presented as reasons the company has built durable customer relationships across its client base.

Leadership and strategy

Starian’s chief executive says the company has laid a strong foundation over more than 30 years that supports its vertical SaaS strategy. With full operational autonomy and General Atlantic’s capital and global technology know-how, company leaders expect to accelerate growth, reinforce leadership in existing units and move into new industry verticals more quickly.

Investor perspective

General Atlantic framed the move as part of a wider opportunity: Brazil’s software market remains fragmented and under-served, creating room for consolidation. The investor noted it sees Starian as positioned to lead consolidation of vertical software in the country by combining established products, a professional management team and a disciplined approach to integrating acquisitions. General Atlantic also emphasized a commitment to support an acquisition-led growth phase and long-term value creation.

Numbers, timeline and targets

At the time of the announcement Starian has over 34 years of history serving private clients and intends to reach a target of 20,000 clients by 2025. General Atlantic was founded in 1980, reports approximately $114 billion in assets under management as of June 30, 2025, and has provided capital and strategic support to hundreds of companies over its history. The agreement for the Starian investment has been documented in an SPA; final closing remains subject to regulatory sign-offs and other customary conditions.

Contacts and more information

For more information about General Atlantic: www.generalatlantic.com. Company and media contacts provided in the transaction materials include a Starian contact email at pr@starian.com.br and General Atlantic media contacts at media@generalatlantic.com.

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Key features at a glance

Item	Detail
Investment amount	R$640 million (over US$115 million)
Investor	General Atlantic
Company	Starian (carved out from Softplan in June 2025)
Core verticals	Construction (Sienge), Legal Intelligence (Projuris), Operational Efficiency (Checklist Fácil, Runrun.it)
Clients	Initial portfolio of more than 16,000; target of 20,000 by 2025
Employees	More than 1,500
Use of proceeds	Organic growth, acquisitions, product and vertical expansion
Transaction status	SPA signed; closing subject to regulatory approvals and customary conditions

Deeper Dive: News & Info About This Topic

Additional Resources

• General Atlantic press release: Starian secures R$640 million from General Atlantic
• Wikipedia: Software as a service (SaaS)
• General Atlantic — firm overview
• Wikipedia: General Atlantic
• Softplan — corporate site
• Google Search: Softplan
• Sienge — Construction vertical (Sienge Ecosystem)
• Google Scholar: Sienge software
• Projuris — Legal Intelligence
• Google News: Projuris