Trades crews using a voice-enabled mobile app and AI features to manage quotes and site documentation.
Hamburg, Germany, August 13, 2025
Hamburg-based plancraft has closed a €38 million Series B led by Headline to accelerate development of AI-first, voice-enabled automation for trades. The mobile-first platform digitises quotes, time tracking, site documentation, project planning and invoicing to reduce administrative friction for small contractors. The funding brings total backing to over €50 million and will be used to build proactive AI agents, expand product features and hire product and AI specialists as plancraft scales across Europe, where it already serves more than 20,000 customers in 11 countries.
plancraft, a Hamburg‑based construction software startup, has closed a €38 million Series B round led by Headline. The new funding lifts the company’s total capital raised to over €50 million and will be used to build AI‑first automation, expand product features and grow teams across Europe.
plancraft offers a mobile‑first, voice‑enabled workflow platform designed for tradespeople and small construction firms. The software covers the full back‑office journey from creating quotes, measuring and documenting sites, tracking work hours, planning projects and coordinating teams to issuing invoices. The goal is to let contractors use their voice as the main interface so they can spend less time on admin and more time on actual work.
The Series B is intended to accelerate plancraft’s shift from voice‑enabled workflows to comprehensive AI automation. The company plans to develop AI agents that can proactively manage customer interactions, produce tailored quotes, and optimise operations, so small contractors can focus on craft while software handles paperwork. Hiring will focus on product and AI specialists to support the expansion across Europe.
plancraft positions itself against structural issues in European construction: ageing workforces, skills shortages, growing bureaucracy, and urgent climate retrofit needs. The company cites several sector figures to underline the challenge: a large majority of construction businesses are very small (with 95% of businesses having fewer than 20 employees and a contrasting figure noting 94% in Europe with fewer than 10 employees), 31% of German construction business owners are over 60, and Europe’s construction sector is responsible for roughly 40% of global construction CO2 emissions. Housing and output pressures are also highlighted, including a projection showing Germany may deliver far fewer dwellings in 2025 than policy targets.
Since mid‑2024, plancraft has scaled quickly. After a Series A round in June 2024 (reported in sources as between €12 million and €15 million), headcount rose from around 40 to over 100 staff. The company now serves more than 20,000 customers in 11 countries and has built teams in Germany, Austria, the Netherlands and Italy. Women make up 32% of the workforce, a share the company describes as above the average for German startups.
The business was founded in 2020 by leaders with personal ties to trades and technical backgrounds. The CEO grew up in a family of tradespeople and the product lead spent his childhood around a carpentry business before moving into civil engineering and software. The founding engineer brought long experience in full‑stack development, turning early prototypes into a working product. The idea began when the founders found existing back‑office software for trades too complex and slow to fit daily work on building sites.
plancraft frames its competitive edge as an integrated, trades‑specific tool that covers the whole process, avoiding the need to juggle separate systems. It contrasts this with competitors that focus on narrower parts of the workflow. The company argues that its voice and AI emphasis is a direct response to the low software time available to small teams in construction.
Investors point to strong customer traction, product fit and a team focused on transforming a traditional industry. The lead investor emphasises the combination of market tailwinds and AI‑specific impact for trades across Europe as a substantial opportunity.
plancraft will use the Series B proceeds to deepen AI capabilities, broaden the product roadmap and hire additional product and AI talent across Europe. The aim is to shift routine admin tasks to software agents and make voice interactions the primary way tradespeople manage their back‑office work.
plancraft raised €38 million in a Series B round led by Headline, with participation from Creandum, HTGF and xdeck.
The capital will support development of AI‑first automation, expand voice‑enabled features, grow the product team, hire AI specialists and scale operations across Europe.
The product is a mobile‑first, voice‑enabled SaaS that digitises workflows from quotes to invoicing, including time tracking, site documentation, measurements, project planning and team coordination.
plancraft serves more than 20,000 customers across 11 European countries.
Headquartered in Hamburg, Germany, plancraft was founded in 2020 by three co‑founders with backgrounds in trades, engineering and software.
Yes. The company plans to hire more product and AI specialists as it scales across Europe.
| Feature | What it does | Benefit |
|---|---|---|
| Voice‑enabled input | Capture quotes, measurements and site notes by voice | Reduces time spent on manual data entry and keeps hands free for site work |
| Mobile‑first workflows | All core tools available on smartphones and tablets | Fits naturally into contractors’ daily routines on site |
| End‑to‑end back‑office | From quoting to invoicing and time tracking | Eliminates the need to juggle multiple systems |
| AI automation (roadmap) | Agents to generate quotes, manage customer interactions and optimise operations | Freed up time for craftsmanship and faster order processing |
| Team coordination | Tools for planning, assigning and tracking work across crews | Simplifies management for small firms with limited office time |
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