AMG Building Launches Mobile App for Remote Construction Oversight

Rabat, October 10, 2025

News Summary

AMG Building, a Marrakech-based developer, has launched a mobile application that lets clients follow and approve construction projects remotely. The app centralizes communications and documentation to enable milestone tracking, document approvals, photo and media viewing, and direct messaging with project managers. Designed for local and international buyers in Europe, North America and the Gulf, it provides notifications, traceability and real-time monitoring to reduce errors and speed decisions. Targeting luxury residential projects, the tool supports quality oversight and clearer timelines while helping project teams stay organized and provide individualized client attention across the construction cycle. The app is presented as part of the company’s wider digital strategy to increase transparency and efficiency.

AMG Building Launches App for Remote Construction Project Management

Rabat

AMG Building, a real estate development company based in Marrakech, Morocco, has introduced a new mobile application designed to give clients direct oversight of construction projects without the need to be on site. The app centralizes project tracking, document approvals, visual updates and direct communication with project managers so local and international clients can monitor and approve work remotely.

The new tool is aimed at clients who cannot visit project sites frequently, including those living in Europe, North America, and the Gulf. It provides a platform for clients to follow every stage of their projects, from planning to completion, and sends notifications to alert clients when important updates are available. By consolidating functions that were previously handled through scattered emails, phone calls and in-person meetings, the app seeks to reduce delays and the errors that can arise from fragmented communication.

What the app does and who it helps

The app supports milestone tracking, document approvals, photo viewing and direct messaging with the on-site team. Clients can monitor the quality and timeline of their projects and respond to decision points without travelling. Example progress updates available in the app include foundation, structure, electrical work, and finishing touches. These updates are intended to help ensure expectations are clear and to speed up timely decisions.

The monitoring and reporting feature is particularly important for luxury residential projects where design, materials and finishing quality are closely monitored by clients. AMG Building is known for developing high-end residential projects in Morocco and its portfolio includes the Ambassadeurs Collection and Le Petit Ambassadeur, projects that emphasize luxury, quality and contemporary design.

Company view and digital leadership

AMG Building positions the app as part of a broader push to incorporate technology into every stage of project management and to allow real-time monitoring. The company describes the approach as reflecting a commitment to innovation, customer service and transparency in the construction process. The app is also presented as a tool to help project managers stay organized and provide individualized attention to clients.

Karim Boukhalf is Head of Digital at AMG Building. He said the app was created because clients located far away lacked reliable visibility into project progress and wasted time in fragmented exchanges via email, phone calls, and messages. He said the AMG Building APP was created to bring order, traceability, and transparency to the entire construction cycle.

Practical benefits and industry context

For international clients, the app offers a way to check updates, approve decisions and ask questions without the need for travel. AMG Building notes that real-time monitoring can potentially reduce errors that occur when communication is fragmented. Industry observers say mobile applications for project management are becoming standard, particularly for companies serving global clients. By implementing the app, AMG Building aims to strengthen its focus on innovation and provide a tool for clients to manage projects effectively whether they reside locally or abroad.

The app centralizes multiple functions that were previously handled through emails, phone calls, or in-person meetings, and supports faster approvals and clearer timelines. AMG Building highlights client satisfaction and uses technology to enhance transparency and efficiency across the construction cycle.

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Key features at a glance

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Additional Resources

• AMG Building Launches App — Morocco World News
• Wikipedia: Project management software
• Zoomlion heavy-duty crawler crane supports construction — Plataforma Media
• Google Search: Zoomlion crawler crane Morocco 2030 World Cup stadiums
• Mohammed VI launches Kenitra–Marrakech high-speed rail construction — Atalayar
• Google Scholar: Kenitra Marrakech high-speed rail Morocco
• Hundreds object to plans for monstrous apartment block — Times of Malta
• Encyclopaedia Britannica: Rabat apartment development protests
• Hilton accelerates multi-brand expansion in Morocco — Hilton Stories
• Google News: Hilton expansion Morocco

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