Florianópolis, Santa Catarina, Brazil, August 26, 2025
News Summary
Starian, a Brazil-based vertical SaaS company spun out of Softplan, has secured R$640 million in a strategic financing round led by General Atlantic. The Share Purchase Agreement is signed and closing remains subject to customary regulatory approvals. The capital will accelerate organic growth, product development, localized customer support and accretive M&A to expand Starian’s construction, legal intelligence and operational efficiency verticals. Headquartered in Florianópolis, the company reports over 16,000 clients and 1,500 employees and is pursuing an accelerated expansion plan to scale its product suites and enter additional industries.
Starian secures R$640 million strategic investment from global investor
Florianópolis, August 22, 2025 — Starian, a Brazil-based multi-vertical software company, has obtained a R$640 million (more than US$115 million) strategic investment led by a global growth investor. The signing of the Share Purchase Agreement has been completed, and the transaction is expected to close after customary market conditions are met, including regulatory approvals and other standard steps in the timeline.
Why the money was raised
The company plans to use the capital to accelerate organic growth, pursue accretive mergers and acquisitions, strengthen product offerings, and expand into new verticals. Starian will deploy the funding to deepen its existing business units, build new products and target additional industries where digital adoption is still early and markets remain fragmented.
Background and corporate split
Starian was carved out of a larger software group in June 2025. Following the carve-out, Starian now serves the private sector exclusively, while the former parent concentrates on public-sector solutions. The move aimed to give Starian an autonomous operating model focused on the commercial market.
Business profile and market position
Positioned as a vertical SaaS provider, Starian builds highly specialized software ecosystems and end-to-end SaaS solutions tailored to specific industries. Its primary verticals include construction — anchored by the Sienge ecosystem — legal intelligence led by the Projuris brand, and operational efficiency through Checklist Fácil and Runrun.it. The company emphasizes comprehensive functional coverage, localized customer support, deep workflow integrations and the ability to navigate Brazil’s complex regulatory environment.
Scale and targets
Starian operates from its headquarters in Florianópolis, Santa Catarina, and reports a workforce of more than 1,500 employees. The company serves an initial portfolio of more than 16,000 clients and aims to reach 20,000 clients by the end of 2025. With over 34 years of experience serving the private sector, Starian will use the new capital to speed product development and pursue strategic acquisitions.
Investor profile and strategic intent
The lead investor is a global growth equity firm founded in 1980 that provides capital and operational support to technology companies. The firm manages assets across multiple strategies and has backed hundreds of companies over its history. The investor described the Brazilian software market as fragmented and sees Starian as a platform suited to drive consolidation of vertical software by combining strong product suites with professionalized management and disciplined integration plans. The firm intends to support Starian’s growth through both capital and industry experience.
Deal terms and timeline
Transaction documents have been signed. Closing will depend on the completion of routine conditions, including regulatory approvals. No additional investors were publicly listed in the funding announcement, and specific deal economics beyond the headline amount were not disclosed.
Customer and market implications
For customers, the investment is intended to translate into faster product updates, stronger technical support and broader solution coverage across the targeted industries. For the market, the deal signals increased activity in the consolidation of vertical SaaS in Brazil, where many niches remain underpenetrated and ready for digital transformation.
How to follow updates
Further corporate updates, regulatory milestones and details on future acquisitions or product launches will be released by the company as they become available.
FAQ
What was the size of the investment?
Starian raised R$640 million, which is reported as just over US$115 million.
Who led the financing?
A global growth investor led the strategic investment round.
Has the deal closed?
The Share Purchase Agreement has been signed, but the transaction will only close after customary conditions are met, including regulatory approvals.
What will Starian use the money for?
The funds are earmarked for organic growth, accretive mergers and acquisitions, product development, and market expansion into new verticals.
Where does Starian operate and what does it sell?
Headquartered in Florianópolis, Santa Catarina, Starian develops vertical SaaS ecosystems focused on construction, legal intelligence and operational efficiency for private-sector clients.
How big is Starian now?
The company has over 1,500 employees, more than 16,000 clients, and reports over 34 years serving the private sector. It aims to support 20,000 clients by 2025.
Will customers see immediate changes?
Customers can expect investments in product improvements and expanded services over time. Major changes will depend on the company’s integration and development plans.
Where can I find more information?
Company announcements and regulatory filings will provide future details. The company’s website is available for official updates.
Key features at a glance
| Feature | Details |
|---|---|
| Company | Starian — multi-vertical vertical SaaS provider |
| Funding | R$640 million (over US$115 million) strategic investment |
| Lead investor | Global growth investor with a multi-decade track record |
| Use of funds | Organic growth, accretive M&A, product development, vertical expansion |
| Core verticals | Construction (Sienge), Legal Intelligence (Projuris), Operational Efficiency (Checklist Fácil, Runrun.it) |
| Clients | More than 16,000; target 20,000 by 2025 |
| Employees | More than 1,500 |
| Headquarters | Florianópolis, Santa Catarina, Brazil |
| Deal status | SPA signed; closing subject to regulatory approvals and customary conditions |
Deeper Dive: News & Info About This Topic
Additional Resources
- General Atlantic: Starian secures investment
- Wikipedia: Starian
- TheSaaSNews: Starian secures over US$115 million
- Google Search: Starian investment General Atlantic
- FinSMEs: Starian receives over US$115M
- Google Scholar: Starian General Atlantic investment
- Pulse2: Starian raises over US$115 million
- Encyclopedia Britannica: Starian
- USA Herald: General Atlantic backs Starian
- Google News: Starian General Atlantic
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